- Using information to support the entire customer journey
- What to watch out for when researching and testing journeys
- When is a business case not a business case (part two)
- Business rules, Process rules, Process, Data, different viewpoints on requirements.
- Getting the mountain to Mohammed
- IT investment for the small businessman and novice.
- Where has all the money gone? – you wouldn’t believe it
- Requirements gathering the first big mistake.