Bridging between Aspiration and Delivery
The budget you set aside for telling them how much you value your customer’s, spend your budget on taking care of them. Action speaks louder ..
Have a banker answer the phone about queries, not a call centre in Pakistan and have them develop a relationship (network) with the customer and the customer’s friends.
There is a fairly popular and utterly flawed theory that underlies most networking activity, which supports the latter folly and it goes something like this:
If you meet the same 60 people every month for a year and you tell them what you do and then you are nice to them every time you meet and if you pass a few scraps of leads to a few of them, eventually one of them will order from you.
The reasons it’s flawed are simply these:
Part one: Bridging between the web and the real world This one is a real enigma, no matter what angle you approach it form you get an entirely different viewpoint and just when you think you’ve nailed it along comes somebody to spoil your party with a new twist in the tail. What is it? … Read more