A dramatic change is taking place in the way businesses operate, and the business analyst is leading the charge.
“The overall purpose of Business Analysis is to build a bridge between business and IT”. This is a good enough definition for a position as hard to define as Business Analysis.
What you are designing is a space in the mind of your customer who perceives real value for their money and the marketing input is as important for value creation as the technical.
You can’t have much of a conversation with a marketing type without stumbling across the term “perceived value”.(PV) What they are referring to here is the “reason to buy your product”. Just think of it as another currency. The more of this PV you give to your customer the more of their currency they will be happy to give to you. That’s the ten second MBA, all you ever need to know about business.
The thing most of will get out of this little exercise is the realisation that we probably all miss out on a great deal by being adverse to trying new things until we find ourselves directly in their path and suddenly discover a new source of pleasure or value.
In a world of 7000,000,000, in a country of 60,000,000 in a town of 30,000 people, how do you find 100 clients for your new accountancy business?
Why you search the 7 billion of course via the internet until you find some who happen to be near you and need an accountant, or at least like you enough to pay you anyhow. OK got that thanks.