Jaguar Land Rover
Ed worked with global technology providers and digital agencies to deliver a
replatforming of the e commerce systems and complete re-design of the websites
across 26 markets and 16 languages culminating in the launch of the Evoque at
Paris Motor Show.
Drove a project to engage the dealer channels in a joint ecommerce project to
provide online pricing and finance quotes via their partners Fiat finance and
Chase Manhattan helping to overcome political, linguistic, legal and technical
challenges along the way while keeping the vision intact.
The Planning Portal (DCLG)
The Planning Portal was set up as a semi-privatised shared service with the aim
of providing a cost effective e-planning alternative to the paper train and
within five years to replace paper planning. The challenge was not just about
pulling together vastly different LPA systems in order to let them integrate
their systems and process e-planning, but also to train and motivate them
despite a heavy growing workload and low funding levels and most of all, the
service had to be sold to planning practices and Architects as a viable
cost-effective alternative.
The project had reached an excellent 12% uptake but had a long way to go to
reach 100% in five years.
Ed reviewed the effectiveness and perceived value to the customers of all the
online tools and ecommerce services making up the
planning portal through one to one consultation, focus groups, exit polls and
log analysis techniques to arrive at an understanding of the problems.
By facilitating SWOT, PEST and Brainstorming workshops with the directors and
senior management, Ed was formulate a winning strategy that when executed by the
Portal team achieved more than 90% usage within two years.
In addition he carried out commercial and competitive analysis and drew up a new
product roadmap to focus efforts and investment on the established viable
opportunities and helped put in place new KPIs to help keep an eye on progress
and spot changes in the operating landscape
Ecommerce and online product management case study >>
In a second assignment he helped the Portal team establish and implement a
Product management methodology NV8™ to
streamline decision making and management and to maintain the effectiveness of
the portal going forward
Environment Agency (Defra)
(The main agency of Defra in England and Wales responsible for Environmental
Monitoring)
Ed managed feasibility, procurement and design phases of a multi-million pound
project to merge nine independent regions to a single strategy and set of
processes for water quality monitoring across the UK
Into this environment he introduced an automated annual scheduling system and
rostering system supplied by Click Software that managed the field workforce and
it's interface with the laboratories via Mobiles and PDA devices.
the new system used Tom tom to calculate the shortest routes and guide the
entire workforce through their day starting and finishing as close to home as
possible and in the process more than doubling productivity while reducing fuel
usage.
The outcomes of this was a substantial improvement in the quality of the
monitoring work, analysis and reporting and a 25% cost reduction.
Planning and scheduling via mobile case study >>
London Borough of Islington Web 2
The borough were looking for new ways to engage citizens and especially the
harder to reach segments in the democratic process within the borough.
They were keen to involve the Voice Of the Customer in decisions about service.
I was able to design and build a powerful web two environment and recruit a
carefully selected panel of 300 people that represented an accurate cross
section of borough citizens.
They began by attending online focus groups and then developed their own
discussion groups, forums and live chat to discuss not just the policy and other
questions we had put top them, but the other issues within the Borough that
concerned them and often just to chat amongst themselves and socialise.
Many key initiatives were run past this "upper house" early in their conception
and again at a more mature stage to make sure that no mistakes were being made.
The borough were delighted with the improvement in their engagement and
ex=specially the personal nature of engagement that let them question any
comment directly at almost any time as opposed to reading a report and having to
take it or leave it.
Ed reported on a series of failed online, ecommerce and e-learning projects and recommended measures to
improve the success rate of technology projects including:
- Implementation of Project management standards.
- Establishment of effective project boards.
- Establishment of
Enterprise Architecture board and processes to maintain harmony between the business and IT.
- Implementation of a shared service ECMS and centralised content
quality processes.
In a second assignment Ed rationalised 102 websites to just 5 and delivered them
in a single portal saving the business more than £1m per annum
Enterprise
architecture case study >>
KM case study >>
Central Office of Information (Cabinet Office) 1999
Ed worked with senior intelligence gatherers and management officers to plan a
knowledge management system that offered a way of quickly assimilating
intelligence and presenting it to the appropriate officers based on grading
right up to Cabinet Minister level as well as a totally secure way of publishing
chosen pieces to chosen government websites.
BMG 2000/2003
Ed rescued a failed CRM project being carried out for an external client and
developed the account into a long term profitable client.
He then established an R&D department to develop products for online Data
analysis and sharing and Social Media.
This involved establishing processes, methodology, tools and culture to
test ideas form commercial propositions, build and test them and mature them in
the open market and covered everything form initial business case to launch,
product marketing and lifecycle management
IBM 2000/2001
Ed helped rescue a struggling Data analysis project by adapting an Agile
prototyping approach to develop and refine requirements, thus overcoming the
complexity and communication problems that previously held it back.
The resulting problem was a huge benefit to the customer Ford cars and is still
a key element of their product management strategy.
Yorkshire Electricity (Now Npower)
Ed worked with stakeholders, call centre staff and systems staff to design a CRM
system that for the first time presented a Single Customer View to the call
centre worker when dealing with the customer.
This dramatically improved the businesses ability retain customers and
develop new selling opportunities as well as cross selling partner products and
up selling fuel services via a custom designed opportunities engine.
Download case study >>
GEIS (General Electric EDI and ecommerce team)
Ed acted as customer advocate for Tesco, liaising with the client's representatives and
representing their needs and wishes to the project team involved in electronic
commerce and supply chain integration products.
Gough Allen Stanley
Ed delivered numerous state of the art e-commerce projects that solved channel
problems, expanded the reachable markets and cut marketing costs for clients
such as Calthorpe, Stoves and New world, while helping them win increased market share.
Grafx
Ed Helped them establish a white label e-commerce business and sell it via their
existing advertising agency client base.
