Sometimes it is not just what you do but the order in which you do it that matters. You absolutely must develop an ability to see several layers of consequences ahead of the solution as well as several layers of cause and effect behind the problem and then juggle them at once in the way … Read more
Really! – Have you seen this new stuff?
This could easily have been Mick Jagger and Keith Richards after their first successful gig. In the modern world, it is more likely to be a hard working CTO talking to a COO about his systems needs
Edward Taaffe has a 10 year record of achievement in project and Programme management in both the private and public sectors ranging from negotiating with local authorities to use centralised shared services to introducing ground breaking technology to government and convincing them of the benefits of early adoption. Previously and interspersed with this, he has … Read more
I wont be long-winded about this, I’ll discuss it via email with anyone who is interested, but I’ll break with my usual mode and come straight to the point. A great many people who know little at all of machine learning and even less about people and many more who are simply oblivious to … Read more
Not only are few of us equipped to access the best solutions, but even fewer are able to recognise when we have a problem. In technology speak a problem is closer in meaning to a mathematics problem , it doesn’t necessarily cause that irritating pain that our marketing colleagues like to focus on.
Previously: Why you need to pay attention to customer experience What to watch out for when researching and testing journeys 1. Last Click can be a costly mistake The customer journey does not begin with the last click before they visited your ecommerce site. No assumption could be more damaging than this one. Here’s … Read more
Why you need to pay attention to customer experience Next What to watch out for when researching and testing journeys The chicken and egg question always fascinated me. When it comes to business models I find the same conundrum with customers and profits. Michael Porter once said that the purpose of a … Read more
Previously The customer journey begins when she becomes aware of your existence and never ends, though it is at its most fruitful when she places an order and subsequent orders. Previously we discussed the folly of looking at “Last Click” as the beginning of this purchase journey, the reality is that it began some time … Read more
Some retailers in particular have made a great deal of extra profit through offering clever recommendations to their customers so much so that the notion of the recommendation engine came of age in the last three or our years spurring a wave of new offerings form software vendors and plenty of noise in the blogosphere. … Read more
Part one – What would you like sir Part two – Requirements,tests, training, help files Part three – Why no project exists in isolation-what should be done Part four – Business rules, Process rules, Process, Data, different viewpoints Part five – Testing requirements is not optional Part six -Requirements strategy can make or break your project If … Read more
As a manager who entered software engineering as the agile movement was gathering pace and returned to management in the systems world, I find it amusing when other disciplines jump on the bandwagon as it were. I also find it encouraging, but I would have serious concern if it were my business and here is … Read more
When I was a developer in the late (90s, I had the benefit of having started my career in marketing and combined with an overdose of enthusiasm and self-confidence, I thought I knew better than anyone about how the product should be designed. Not that many years later I was in charge of Product development … Read more
Why Business analysts, Product Owners, negotiators, political reformers, scientists and many others are doomed to repeat the same mistakes until they drown in in their failures. Most people in a work situation, and indeed in most situations, live in a consciousness that is deliberately falsified to reflect (a) what they believe is expected of them … Read more
The Achilles heel of Agile is without question the Product Owner role, or lack thereof. In this two part blog I will discuss the role of the Product owner in internal teams and the very different role of the Product Owner developing for a competitive market place and I believe I will shed considerable light … Read more
A recent Forrester report looked at companies that had recently improved their Customer experience rating from negative to positive looking at whether their customers were likely to consider another purchase, to switch suppliers, or to recommend their current supplier to friends, The findings demonstrate in no uncertain terms that there is significant achievable upside to … Read more