Previously The customer journey begins when she becomes aware of your existence and never ends, though it is at its most fruitful when she places an order and subsequent orders. Previously we discussed the folly of looking at “Last Click” as the beginning of this purchase journey, the reality is that it began some time … Read more
Previously: Why you need to pay attention to customer experience What to watch out for when researching and testing journeys 1. Last Click can be a costly mistake The customer journey does not begin with the last click before they visited your ecommerce site. No assumption could be more damaging than this one. You need … Read more
To fully understand requirements it is necessary to break them down and consider each on it’s own merit. First of all requirements come from different viewpoints and these angles must be fully considered.
The key viewpoints to consider are: Business rules, Processes, Process rules, Data rules and models, Operating environment internal and external, Culture, Skills, Adaptability.
Few IT professionals have any grasp of the difficulty facing a business person who needs to stay abreast of tough competitors and try to win competitive advantage via IT without understanding how IT works sufficiently to make the right decisions.
Few people in business have any appreciation of exactly how complex and demanding a job it is to ask them what they want, give it to them and get a “thank you, that was great.”
Many seasoned project managers will start off a project by sending out his business analysis team to carry out requirement gathering.
Sometimes this is the right thing to do, in particular you should do this when you have a successful proven process that you want to automate using IT. Requirement gathering then educates the IT people responsible for system design (the features) on what they need to achieve.
This is a different scenario
The problem with C Image via WikipediaOTS purchases and traditional testing methods is just that.
Well, it’s just that the methods were designed for a world where teams of engineers spent months writing code and then began to stabilise it and introduce it slowly into the business environment until it was a stable release and a good match for the tightly defined requirements. At least that was the theory,
(Who’s minding the shop?) This blog is an attempt to stimulate discussion and understanding of the balance of responsibility for delivering business benefits from IT investment. It is now fairly widely recognised that this is not as simple as choosing a system, getting it working and reaping the benefits, but as yet we can call … Read more
Your perception of agile is not right, you just don’t see the real benefits of agile because you are not a true agile practitioner, you just use it as a looser form waterfall when it suits you, but you never really took the faith. We are delivering year in and year out in a way we never could with a traditional approach.
Why Business analysts, Product Owners, negotiators, political reformers, scientists and many others are doomed to repeat the same mistakes until they drown in in their failures. Most people in a work situation, and indeed in most situations, live in a consciousness that is deliberately falsified to reflect (a) what they believe is expected of them … Read more
If you began with a vague idea and kept changing things in the hope that you would eventually end up knowing what you wanted, then success is about as easy to find as the end of a rainbow.
The Achilles heel of Agile is without question the Product Owner role, or lack thereof. In this two part blog I will discuss the role of the Product owner in internal teams and the very different role of the Product Owner developing for a competitive market place and I believe I will shed considerable light … Read more
Sometimes it is not just what you do but the order in which you do it that matters. You absolutely must develop an ability to see several layers of consequences ahead of the solution as well as several layers of cause and effect behind the problem and then juggle them at once in the way … Read more
Really! – Have you seen this new stuff?
This could easily have been Mick Jagger and Keith Richards after their first successful gig. In the modern world, it is more likely to be a hard working CTO talking to a COO about his systems needs
Edward Taaffe has a 10 year record of achievement in project and Programme management in both the private and public sectors ranging from negotiating with local authorities to use centralised shared services to introducing ground breaking technology to government and convincing them of the benefits of early adoption. Previously and interspersed with this, he has … Read more
I wont be long-winded about this, I’ll discuss it via email with anyone who is interested, but I’ll break with my usual mode and come straight to the point. A great many people who know little at all of machine learning and even less about people and many more who are simply oblivious to … Read more