A dramatic change is taking place in the way businesses operate, and the business analyst is leading the charge.
“The overall purpose of Business Analysis is to build a bridge between business and IT”. This is a good enough definition for a position as hard to define as Business Analysis.
What you are designing is a space in the mind of your customer who perceives real value for their money and the marketing input is as important for value creation as the technical.
You can’t have much of a conversation with a marketing type without stumbling across the term “perceived value”.(PV) What they are referring to here is the “reason to buy your product”. Just think of it as another currency. The more of this PV you give to your customer the more of their currency they will be happy to give to you. That’s the ten second MBA, all you ever need to know about business.
According to a recent Gartner report, by 2013 Mobile will be the most popular means of accessing the internet based on a projected 1.82 billion smart phones in use as opposed to 1.78 billon PCs. This represents phenomenal growth that even surpasses initial internet uptake. In fact growth in web usage via mobile devices grew 43% from 2008 to 2009 and that would seem to be gaining momentum if anything.
What’s the right strategy for me? Previously: Bridging between the web and the real world Bridging the gap between the web and the real world part 2 Bridging the gap between the web and the real world part 3 Bridging the gap between the web and the real world part 4 In defining a … Read more
The budget you set aside for telling them how much you value your customer’s, spend your budget on taking care of them. Action speaks louder ..
Have a banker answer the phone about queries, not a call centre in Pakistan and have them develop a relationship (network) with the customer and the customer’s friends.
There is a fairly popular and utterly flawed theory that underlies most networking activity, which supports the latter folly and it goes something like this:
If you meet the same 60 people every month for a year and you tell them what you do and then you are nice to them every time you meet and if you pass a few scraps of leads to a few of them, eventually one of them will order from you.
The reasons it’s flawed are simply these:
If the Project manager rarely sees the battlefield, and spends his time constructing fantasy plans without ever checking with reality and assuming that things will stay the same, then imagine how far removed the average programme manager is.
Given the uneasy relationships that have been communicated by countless business and IT representatives as we progressed through one of the most secure and bullish periods in modern history and given our current predicament of uncertainty and unease it is not unreasonable to imagine that relationships between the guardians and architects of IT and their … Read more
The project concept has outgrown it’s initial purpose to become pervasive in all areas of business and government. This blog is relevant to all projects, but especially to those traditional ones that are created with a new team to deliver a specific project outcome such as a business change. The challenges faced by Projects The … Read more
Image via Wikipedia A central skill set around which many areas of a project are built is the concept of problem solving. The initial outline business case that kicks things off properly is the first example of defining a problem and finding the best solution. As things progress, the theme continues as the bigger problems … Read more
Part one – What would you like sir Part two – Requirements,tests, training, help files Part three – Why no project exists onin isolation-whwat should be done Part four – Business rules, Process rules, Process, Data, different viewpoints Part five – Testing requirements is not optional Part six -Requirements strategy can make or break your project Yes … Read more
Part one – What would you like sir Part two – Requirements,tests, training, help files Part three – Why no project exists onin isolation-what should be done Part four – Business rules, Process rules, Process, Data, different viewpoints Part five – Testing requirements is not optional Part six -Requirements strategy can make or break your project How … Read more
Keith Richards of Keith RichardsConsulting gave me my first formal training in DSDM nearly a decade ago and I am thrilled to have him contribute to our blog. If you would like to know more about Keith’s methods, you can purchase his book; ‘Agile Project Management: running PRINCE2 projects with DSDM Atern’ by Keith RIchards … Read more