Previously The customer journey begins when she becomes aware of your existence and never ends, though it is at its most fruitful when she places an order and subsequent orders. Previously we discussed the folly of looking at “Last Click” as the beginning of this purchase journey, the reality is that it began some time … Read more
Previously: Why you need to pay attention to customer experience What to watch out for when researching and testing journeys 1. Last Click can be a costly mistake The customer journey does not begin with the last click before they visited your ecommerce site. No assumption could be more damaging than this one. You need … Read more
Sometimes it is not just what you do but the order in which you do it that matters. You absolutely must develop an ability to see several layers of consequences ahead of the solution as well as several layers of cause and effect behind the problem and then juggle them at once in the way … Read more
If you run a recruitment agency and you need to ensure you most important client gets the best possible service, then invest in a little help from someone who understands the challenges and knows what it takes to do the job. Many hirers, especially at the more senior levels and interim hirers are not themselves … Read more
I wont be long-winded about this, I’ll discuss it via email with anyone who is interested, but I’ll break with my usual mode and come straight to the point. A great many people who know little at all of machine learning and even less about people and many more who are simply oblivious to … Read more
Why you need to pay attention to customer experience Next What to watch out for when researching and testing journeys The chicken and egg question always fascinated me. When it comes to business models I find the same conundrum with customers and profits. Michael Porter once said that the purpose of a … Read more
Some retailers in particular have made a great deal of extra profit through offering clever recommendations to their customers so much so that the notion of the recommendation engine came of age in the last three or our years spurring a wave of new offerings form software vendors and plenty of noise in the blogosphere. … Read more
When I was a developer in the late (90s, I had the benefit of having started my career in marketing and combined with an overdose of enthusiasm and self-confidence, I thought I knew better than anyone about how the product should be designed. Not that many years later I was in charge of Product development … Read more
Simple, but powerful tools to truly build a relationship with the customer, some obvious gaping opportunities to cut costs and some basic principals of architecture that even the bin man could understand in one lesson and yet are ignored by 99 percent of technical architects. If you are serious about competing in business, read this. … Read more
Previously Good management strategy and practice supported by intelligent modern systems Lernaean Hydra, your time is up. Give big data the heave-ho for now and get a birds-eye view of your business without a single nosql database. Here’s how we approached the solution Naturally I can’t publish the whole thing if only for sheer volume, … Read more
Lernaean Hydra, your time is up. Good management strategy and practice supported by intelligent modern systems Two question must be answered up front : 1. What value does your business delivers best? 2. What do your customers think of it? Let me explain. One enduring rule of business is “find a hungry mob and feed … Read more
Below is an example of the presentation I recommend for an initial project charter, or mandate. When you stat this way, the focus of the project stays intact and the scope is clearer even form day one.
What you are designing is a space in the mind of your customer who perceives real value for their money and the marketing input is as important for value creation as the technical.
You can’t have much of a conversation with a marketing type without stumbling across the term “perceived value”.(PV) What they are referring to here is the “reason to buy your product”. Just think of it as another currency. The more of this PV you give to your customer the more of their currency they will be happy to give to you. That’s the ten second MBA, all you ever need to know about business.
In a world of 7000,000,000, in a country of 60,000,000 in a town of 30,000 people, how do you find 100 clients for your new accountancy business?
Why you search the 7 billion of course via the internet until you find some who happen to be near you and need an accountant, or at least like you enough to pay you anyhow. OK got that thanks.