What to watch out for when researching and testing journeys

Previously: Why you need to pay attention to customer experience What to watch out for when researching and testing journeys   1. Last Click  can be a costly mistake The customer journey does not begin with the last click before they visited your ecommerce site. No assumption could be more damaging than this one. Here’s … Read more

Why you need to pay attention to customer experience

Why you need to pay attention to customer experience Next        What to watch out for when researching and testing journeys   The chicken and egg question always fascinated me. When it comes to business models I find the same conundrum with customers and profits. Michael Porter once said that the purpose of a … Read more

Are you wondering if a recommendation engine is the next big purchase for you?

Some retailers in particular have made a great deal of extra profit through offering clever recommendations to their customers so much so that the notion of the recommendation engine came of age in the last three or our years spurring a wave of new offerings form software vendors and plenty of noise in the blogosphere. … Read more

Lernaean Hydra, your time is up.

Simple, but powerful tools to truly build a relationship with the customer, some obvious gaping opportunities to cut costs and some basic principals of architecture that even the bin man could understand in one lesson and yet are ignored by 99 percent of technical architects. If you are serious about competing in business, read this. … Read more