Why you need to pay attention to customer experience

Why you need to pay attention to customer experience Next        What to watch out for when researching and testing journeys   The chicken and egg question always fascinated me. When it comes to business models I find the same conundrum with customers and profits. Michael Porter once said that the purpose of a … Read more

Bridging between the web and the real world

In a world of 7000,000,000, in a country of 60,000,000 in a town of 30,000 people, how do you find 100 clients for your new accountancy business?
Why you search the 7 billion of course via the internet until you find some who happen to be near you and need an accountant, or at least like you enough to pay you anyhow. OK got that thanks.

Bridging the gap between the web and the real world part 2

Part one: Bridging between the web and the real world This one is a real enigma, no matter what angle you approach it form you get an entirely different viewpoint and just when you think you’ve nailed it along comes somebody to spoil your party with a new twist in the tail. What is it? … Read more

Persuasion for project managers

Image via Wikipedia  This blog is intended to give a simple no nonsense overview of persuasion based on a single universally accepted theory that can be adapted to any set of circumstances, but I have presented it in a way that is focused more closely on the needs of the project manager. Six laws of … Read more