If you have built up your ecommerce channel to a
point where the biggest constraint is staying on top of the
administration of new orders and customers, or managing cost, then
you may be looking for a way to view this channel as part of the
overall business process rather than a separate and time consuming
parallel business.
You may be concerned with the experience you are
providing for customers who cant discuss online accounts in your
retail outlets, or vice versa
If you are setting out in ecommerce, or you have
completed a trial and you are ready to upscale the channel then you
will probably want to start right form the beginning and harness the
potential savings rather then suffer the extra cost and
inconvenience of running a parallel business.
Ed and associates have vast experience since as
early as 1996 in designing ecommerce systems, selecting systems to
suit the problem and integrating ecommerce tightly with existing
back-office tools and processes to put stock management, money
management and customer management in one place for the whole
business and unify the communications to achieve consistent
messaging.
We are not vendors and therefore we are vendor
neutral. We offer our expertise on a consultancy or interim basis to
plan, manage and occasionally to execute multi-channel ecommerce
implementations, re-platforming and improvements.
Terms and costs
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Ed's early background in marketing combined with a long list of
ecommerce projects for clients as diverse as Tesco, Stoves, New
World, Calthorpe Property, Wolf-Garden, Barnett, Jaguar and many small and SME businesses gives him a thorough understanding of the market
issues as well as the technical ones involved in doing business on
the web.
He also has a strong team of associates and connections to help
you get your project delivering revenue fast. These include
Art directors who have deigned for Jaguar, BMW, Npower, Virgin and
many more, Marketing, Marcom and Online Marketing experts and
systems integrators who understand the challenges of running a
successful online business.
We can offer SEO and SEM services or consulting to analyse you
current activities and plan programmes to steadily increase leads,
sales, share of voice or to improve conversion of visits or leads
and improve your cost per sale and gross margin.
Techniques include any or all of SWOT, PEST,
competitive analysis, commercial analysis of new proposition,
proposition development or improvement, USP development,
segmentation, persona development, use cases, user journeys, wire
frames, multivariate testing, Kano analysis, keyword discovery,
keyword competitive analysis, keyword bid management, bridging page
refinement, analytics, data warehousing, KPI development, report
design, dashboard design.
Ed will help you either directly or by
introducing you to the right associate to tackle your specific
challenges and and by maintaining a watching brief to ensure that
you are completely satisfied with the outcomes.
Terms and Costs
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Ed is a Prince 2 trained
project manager
and DSDM practitioner learned at the IBM Accelerated Solutions Centre with a track record of
delivering ecommerce, business change, systems and product development projects valued up to £13m in the
private and public sectors.
Understanding the business change and solution definition
elements delivers a distinct advantage when managing your project in terms
of being able to communicate with both the business and IT elements and ensuring
that the quality is right at every stage .
You still get well developed project plans and timely reports and
documentation, but you will also get a pragmatic and committed leader and
manager driving your project to successful delivery.
Areas of recent experience include Retail , Education & Publishing, Property, Market research, .
Ed and associates are normally available to manage projects of any duration as well as short
term services such as:
- Feasibility and business case.
- Reviewing project plans (Sanity check or
peace of mind check)
- Facilitate project planning
- Stage gate reviews
- Preparation for OGC gateway reviews
- Project rescue and turnaround
- Selecting and forming project teams
- Project documentation
- Prince 2 coaching
- PM3
- Project management soft skills
training for Prince 2 PMs
- Basic project management
training for
senior executives
- Remote Programme office
functions
Download case study
Download case study
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Requirements engineering
for ecommerce and online products
Requirements
for e commerce demand a few extra layers of skills, know-how and
instinct added to an already complex and challenging discipline.
Technical requirements for
ecommerce platforms are in themselves notoriously difficult to
define and to test and certify, but despite the importance of the
platform, the requirements for integration
with other business critical systems will make the difference
between profitability and an expensive headache.
More important by a long way than either of the technical concerns
is the commercial requirements
for content and functionality that define the user experience and
position your products and your online brand for success.
It generally takes two separate individuals to complete this
analysis fully, but the final design decisions need to be made by
somebody in possession and full understanding of the analysis
results.
The benefits of using a bridger are obvious and the proven models
and tools remove the risks while shortening time to market.
Requirements
engineering (whitepaper)
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The In_A_Day series of training courses are specifically designed
to tackle mission critical aspects of your project and give you the
skills and understanding you need to deal with it effectively.
Short focused training days just before embarking on a new task, is
a great way to do it yourself without compromising quality or
creating risk.
PM3 overview
PM3 basic skills
Business briefing
Business case skills
Project planning
PM soft skills training,
Custom
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These models of best practice are
delivered by a small consulting team usually two or three and are
aimed to address the main sources of project failure so that you can
access just the help you need and do the remainder in house.
Not only do you get assured quality, but there is a substantial time
saving that impacts your schedule positively.
Immersion models involve your people heavily and have proven a great
vehicle for skill transfer in the past, delivering a double benefit.
Business briefing model builds solid
business requirements and stakeholder team in as little as
four days.
Business case model completes a
comprehensive rock solid business case in as little as seven days.
Project planning model gets you off to promising start with
all the bases covered and takes as little as four days.
Implementation Planning Model pulls
together all the key elements for a successful implementation right
up to benefit realisation.
Project Quality Model Project stage
gate reviews, QA oversight and tailored PMO activities
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In addition to his own services Ed
has several hundred close associates and a database of many
thousands of tried and tested project
managers with a variety of skills and experience to bring to the
table, so even if he is personally unavailable it is likely that he
will be able to provide just the help you need.
If you believe you have the required skills and
experience to be an associate, please email us, or call during
normal working hours.
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Three easy methods of engagement
that offer total flexibility and value for money
Immersion
programmes
Research into how people learn and perform has
shown that senior executives benefit form total immersion that
challenges them sufficiently to exclude all other thoughts form
their minds allowing them to focus totally.
When immersion methods are followed by a period of flexibility to
consider what has been achieved and return to it later to finalise
it, or to "colour between the lines", the return on investment is
remarkably higher than any other form of consulting, training, or
coaching. The outcome includes not just a remarkable amount of
work completed in a short time, but also an unexpected level of
skills transfer.
Immersion programmes are always customised to fit your needs
precisely and can be delivered in small chunks when this is
appropriate.
Immersion programmes from
the bridger are a great
way:
- Get your project, or work package off to a
flying start
- Get a project back on track
- Get external help that develops and supports
the team rather than undermining it
- Add an extra level of Quality Assurance and
objective analysis.
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In_A_Day
These training days are compressed and optimised
to deliver maximum value for money by:
- Challenging and engaging delegates with
relevant well delivered and actionable content
- Delivering in short focused modules of just a
day
- Minimising time away form critical tasks
- Providing telephone support afterwards to
delegates
It is highly recommended that training days are
customised precisely to a specific and immediate need and that the
delegates begin using their knew skills immediately
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Interim
Interim services are available on flexible day
rates reducing according to the length of engagement, or in some
instances a fixed price can be offered for well defined
deliverables.
The bridger
offers a unique service in that despite being
independent suppliers operating via LTD companies and offer the same
arm's length arrangement arrangements as other Interims, they
nevertheless share a support network and knowledgebase that allows
them to access help, or short term substitution that guarantees you
a better quality of delivery and more flexibility.
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