Bridging between people and technology
If the Project manager rarely sees the battlefield, and spends his time constructing fantasy plans without ever checking with reality and assuming that things will stay the same, then imagine how far removed the average programme manager is.
There a re a few fundamental rules to bear in mind when presenting any proposition:
1. Recognise and understand your audience so that you can directly target a known need or desire with your proposition.
2. Use the appropriate language and context to present your proposition.
3. Get your timing right.
4. Demonstrate understanding of and sensitivity to the operating environment.