(Who’s minding the shop?) This blog is an attempt to stimulate discussion and understanding of the balance of responsibility for delivering business benefits from IT investment. It is now fairly widely recognised that this is not as simple as choosing a system, getting it working and reaping the benefits, but as yet we can call … Read more
There a re a few fundamental rules to bear in mind when presenting any proposition:
1. Recognise and understand your audience so that you can directly target a known need or desire with your proposition.
2. Use the appropriate language and context to present your proposition.
3. Get your timing right.
4. Demonstrate understanding of and sensitivity to the operating environment.
A key to building a rock solid business case is to understand the relationships between requirements, features, benefits and risks and to take a methodical approach to evaluating likely ROI as a key part of the process.